Opportunity Cost

Definition: The potential benefit given up when one alternative is selected over another.

Key Characteristics

Characteristic Implication
Not recorded in accounting system Must be explicitly considered in analysis
Equals value of best foregone alternative Not sum of all alternatives
Can exceed explicit costs A "free" option may have high opportunity cost

Incomplete Analysis Example

A company owns a parking lot losing $10,000/year. They consider building an office there. Textbook says: "No opportunity cost—using the lot eliminates the loss."

What's missing:

Alternative Use Potential Return
Sell land, invest proceeds Market returns on capital
Lease to third party Rental income
Different development Higher-value use
Keep parking lot −$10,000/year

Opportunity cost = best of these alternatives, not just current use.

Complete Decision Framework

Include:

Exclude:

Connection to Economics

Concept Relationship
Production Possibilities Frontier Slope = opportunity cost of one good in terms of another
Marginal Rate of Transformation Opportunity cost at a specific point
Comparative Advantage Based on relative opportunity costs

North: Where this comes from

East: What opposes this?

South: Where this leads

West: What's similar?